The world of retail is evolving and reaching new heights. As our desire to be fulfilled as consumers grows alongside our increasing demand for purchaser satisfaction, retailers are exploring new ways of enticing clientele. Understanding customer psychology is one element to maintaining success in a competitive market, and retailers are increasingly looking to architects and retail and brand designers to design engaging spaces that cater to a specific target market.
The twentieth edition of Artichoke Night School, titled “Talking Shop: Retail design that works,” was held in February at Space Furniture’s Melbourne showroom, where three guest speakers discussed their experience working within retail design. Travis Walton of Travis Walton Architecture, Mark Landini of Landini Associates and Annie Abbott of shoe brand Habbot each discussed retail design in the context of their own work, and shared their views on what makes great retail spaces.